Our search engine marketing service offers 2 approaches, which when working in consort, provide comprehensive promotion of your website.

Natural Search Engine Optimization

This service is designed to specifically engineer your website structure, content and code so the site pages have the potential to rank high in the natural search engine listings. It is a long term process based on criteria we know is important to the major search engines. However, some of the attributes assigned to good natural ranking are unknown. The methods we use are based on tried and tested practices over many years.

The Benefits:

• Research shows that web surfers who use a search engine to locate a web site with a specific topic of interest, tend to choose displayed web advertisements on the natural side of the search engine results pages.
• Natural search engine optimization efforts can produce long term position retention.
• Natural search engine optimization is more cost effective in the long term.

Pay Per Click Search Engine Marketing

This type of web site promotion involves creating adverts to display on search pages based on keyword selection. Most major search engines like Yahoo!, Google, and MSN, offer a pay per click advertising service. An advertiser selects keywords relating to their website content or theme, and offers a bid they are willing to pay each time a web surfer clicks on their ad. While it sounds simple enough this type of website promotion can be very costly depending on keywords selected and the bid price required to get a top spot on the search engine results pages. Research shows that only top ads usually get attention and click-through and that's what creates the competition and high cost of using the pay per click model.

There are companies that can, and do throw thousands of dollars at ppc advertising, but if you have a limited budget, you need to hire a search engine marketing firm that has the knowledge and experience to help you profit while keeping within your budget. There are a multitude of factors affecting the ROI on a pay per click advertising campaign.

The Benefits:

• Immediate targeted web traffic to your website.
• Avoid the long wait that accompanies natural search engine optimization.

Our Approach

We feel strongly that natural search engine optimization is an absolute must-have for every website page and we encourage businesses to start with this model. It builds long term sustainable results that impacts your ability to reach customers interested in your products and services on the Internet. Our consultants have the experience to help you achieve this and we take pride in doing a great job. If you're not satisfied then we're not satisfied.

However, if you have a business that offers products or services which are seasonal in nature, and you need web traffic right away, then we suggest that while we are applying our expertise to your natural search engine optimization efforts, we also develop a ppc campaign that works with your budget and helps you get immediate traffic.

Long Term Sustainable Natural Search Engine Optimization

+ Immediate Traffic from Pay Per Click Advertising

= Long Term Success / Immediate Exposure